MORRIE GOLDMAN  
After working in and around local governments for more than two decades, Morrie Goldman founded Urban Solutions LLC in July 2004. Goldman is the chief strategist and owner of the firm. Goldman served as Chief of Staff to Los Angeles City Councilmembers – Councilmembers Mike Hernandez (First Council District) and Hal Bernson (Twelfth Council District) - and also worked as a government relations liaison with the Los Angeles City-County Film Office, where he developed and implemented communications and political strategies on behalf of the entertainment industry. He has worked closely with local elected officials, staff and commissioners throughout the City of Los Angeles.

Goldman has worked extensively in bringing together business and community stakeholders with the goal of developing consensus and compromise relating to assorted proposed land use and development projects. Likewise, working with the motion picture industry, he frequently negotiated on behalf of production companies seeking to utilize residential or commercial locations for on-location film shoots. These meetings were particularly challenging given the inconvenience often associated with film shoots, such as evening hours, disruption to local businesses and increased traffic and demands for parking.

 Goldman also has extensive expertise in managing and fundraising for political campaigns, including spearheading the creation and passage of Los Angeles City Proposition K, a $750-million bond to fund parks and recreational opportunities for young people. He also coordinated media outreach in southern California for a former lieutenant governor’s reelection campaign and his subsequent U.S. Senate campaign and has run numerous City Council campaigns.

Urban Solutions LLC currently is heading up stakeholder outreach for the CRA Downtown Parking Management project, working closely with local elected officials, business organizations and neighborhood groups in developing consensus for a new parking management ordinance for Downtown Los Angeles.